4 Major Benefits of Using Ecommerce Scalable Software

software

One can enjoy a lot of benefits by using an ecommerce scalable software! Here are 4 major benefits retailers and merchants should know about!

 

With a huge demand for online shopping, more and more brands are moving to the web. In the US only, more than 60% of people are buying items online from the comfort of their own home, from the office or while they are on the go. By considering this number, we can admit that ecommerce is growing and one of the reasons is the range of benefits that any business can enjoy.

The ecommerce has changed the way stores are doing business. The shoppers today can buy anything online and can get an ultimate shopping experience. If you are planning to conquer the ecommerce as well, we recommend you to consider an ecommerce scalable software. This will give you a chance to grow your store and handle the increased number of visits and sales.

In this article, we will present 4 major benefits retailers and merchants should know about ecommerce scalable software:

  1. Attract new potential buyers with search engine visibility: Physical stores are run by relationships and branding, however, online retail is driving by visitors that come from search engines. The ecommerce scalable software will provide you with tools needed to attract new customers and potential buyers and boost your SEO performance.
  2. Lowering the cost of inventory management: With scalable ecommerce solution, you can decrease the cost of managing inventory of the products and automate the process by using a web-based management tool. This can also lower the operational costs.
  3. Lower advertising and marketing costs: One of the best things about selling online is that you can decrease the monthly expenses of your store. Inventory management costs are just one example. You can also lower advertising and marketing costs. For example, you don’t have to spend your budget on one campaign only. Social media traffic, organic search traffic, and pay-per-click are great advertising strategies that are cost-effective.
  4. The ability of multi-site: WIth the right ecommerce solution, you can launch a specific brand ecommerce store. You can also offer co-branded sites for particular customers and have your websites cater to international standards.

With an ecommerce scalable software, you and your business can scale and grow to meet new market demands, serve various customer needs and requirements, and reach new market segments.

Self-Hosted vs Fully Hosted Enterprise Ecommerce Platforms: Which is Right for You

Self-Hosted vs Fully Hosted Enterprise Ecommerce Platforms

The enterprise ecommerce platforms have their own pros and cons! It is important to understand the differences between self-hosted and fully hosted platforms to decide what is best for your website!

 

So, you’ve decided to take your enterprise up to the next level? You’ve decided to allow your customers to shop your products online whenever they want. That is great for both your business and your customers.

One of the most important choices you’ll face is whether to use a self-hosted or fully hosted enterprise ecommerce platform.

A self-hosted ecommerce platform is when the company (you) is responsible for web hosting. You need to set up a web server and all of your data and store’s files would be maintained on the server.

Fully hosted ecommerce platform takes care of everything including web hosting, storing, and maintaining the store’s data and files in the cloud. The fully hosted ecommerce platforms are also known as SaaS products or Software-as-a-Service. Some of the best fully hosted ecommerce solutions are Shopify Plus and BigCommerce Enterprise, while the two most popular self-hosted platforms are Magento and WooCommerce.

The self-hosted enterprise ecommerce platforms are highly customizable. You can customize them 100%. The fully hosted platforms are cloud-based and users don’t get full access to everything. However, there are some great benefits you may enjoy. For example, Shopify Plus comes with an App Store with over 1500 applications that can extend and improve the functionality of the store. You can collect customer reviews, build a loyalty program, integrate email marketing, and etc.

If you decide to use the self-hosted platforms, you will be responsible for a lot of things and web hosting is just one of them. You will have to maintain the server, take care of updates, fix bugs and other issues, take care of website security, and etc. The difference between self-hosted and fully hosted platforms is that when using a fully hosted ecommerce solution you’ll have more time to focus on your running your business, preparing promotional campaigns, and communicating with the customers.

If you want to leave maintenance and tech worries aside and just focus on running your online store online, fully-hosted enterprise ecommerce platforms are a better option for you. They are easier to use, simpler to implement, and more affordable.

Shopify Plus is one of the best fully hosted enterprise ecommerce platforms to consider! Make sure to try it out!

4 Advantages of Fully Hosted Enterprise Ecommerce Platforms

selling products

Choosing a fully hosted ecommerce platform for your website is the right thing to do! Here are 4 advantages of fully hosted enterprise ecommerce platforms!

 

We assume you already know the difference between self-hosted and fully hosted enterprise ecommerce platforms and that you’ve chosen a fully-hosted platform to run your business. We totally support your decision. One of the negative aspects of self-hosted ecommerce platforms is that they require you to have tech skills or web development experience to build an online store, add your items, and start selling. If you aren’t skillful, you will have to hire your own team to help you build the store. This is just a distraction from the main purpose of your business and that is selling products.

On the other side, there are numerous advantages of using a fully hosted enterprise ecommerce platform, however, we’ve decided to share 4 most important ones:

  1. Limited security risks: The platform will take care of all security issues and concerns. We know that this may sound minor to you, however, one security glitch can cost you a lot and threaten your entire business. Remember, having security taken care of is a huge advantage.
  2. Advanced features: The fully hosted enterprise ecommerce platforms come equipped with the latest features. Once you find the right platform, you will discover some incredible features that can help you improve the functionality of the store, get closer to your customers, features that can help you promote your store, and more. This is a total contrast to self-hosted platforms wherein you might wait weeks or months to use new features.
  3. Easy scalability: Considering the fact that the ecommerce service provider is running the code, it accommodates traffic spikes, and offers scalability when needed. This means that if your business grows, your needs will grow as well. But, you have nothing to worry about as the scalable platform can help you upgrade to a better plan to handle the traffic and adapt to the new requirements.
  4. No server worries: This is an obvious benefit. You can choose a plan based on the activity of the store and the size of your business. The best part is that you don’t need to worry about web hosting or servers. The platform will do that for you.

If you are currently using a self-hosted ecommerce platform, you can always migrate to a fully-hosted ecommerce solution.

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